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Finding your space: Anatomical reasoning and our relationship to realism

There are at least three ways, maybe even many more, to approach the practice of massage--as healthcare profession, as self-expression, and as business.

Of course, no one approaches it exclusively one way or another--even healthcare professionals, mystics, and artists have to make a living, professional ethics in business are a thriving area of exploration, and the feeling of self-actualization can be the key to a long and fulfilling career no matter what other aspects of massage you pursue.

These aren't self-contained monocultural boxes you find yourself in, so much as they are tendencies, one way or another. The interactions among those tendencies, and the choices you prioritize, will influence where you find yourself in the space of massage practice.

In this illustration, practitioners A, B, and C all find themselves in different areas of massage practice space, because of the different blends of healthcare professional, self-expression, and business orientations they bring to their practice.

 

Meaning, too, has multiple aspects, including:

  • the ideas we have about the universe around us, and the feelings and reactions those ideas draw out of us;
  • the words, or terms, that we use to talk about those ideas; and
  • the material physical things in the universe that those ideas and words refer to.

 

Since all of these aspects interact with and influence each other, we can model them as a triangle, with the three connected corners representing concepts/ideas, words/terms, and material physical referents.

 

Looking at the relationships among components of the Semantic Triangle, it is easy to see how referents can influence concepts: for example, Wilma--a sun bear at Woodland Park Zoo in Seattle, who no one suspected was positively riddled with tumors, but who held on just long enough to wean her twin cubs onto solid food before suddenly dying from the cancer--is a real-life referent whose fortitude while suffering reinforces the concept of "bear as good mother".

Sometimes the referent’s behavior, in addition to influencing concepts associated with a term, can actually influence the chosen or constructed term itself: the Russian for bear, медведь (pronounced "myed-vyed"), comes from the linguistic roots for "honey-eater" (our word "mead" for honey wine, comes from the same root as "мед").

And, like in the English term "bruin" ("the brown one"), it's also an example of intentional misdirection, and an indication of the beliefs behind it--bears can be scary, especially way back in history at the time when we were first deciding on words to describe the world around us.

To the people who came up with these terms, it may well have seemed safer to use taboo avoidance, just to be sure. Taboo avoidance means, in this case, a kind of magical thinking where it seems more prudent to refer to bears by euphemistic terms like "honey-eater (Russian)", "honey-paw (mesikämmen: Finnish)", or "the brown one (English)", rather than to get this scary animal's attention by outright saying "bear" in one of those languages, and running the risk of summoning angry supernatural bears down upon the speaker.

It’s not immediately obvious how influence flows the other way—that is, how concepts and terms can affect real-world referents—but a little thinking about it provides some examples. If someone thinks of bears as dangerous predators, they may lobby for laws allowing bear hunts, with real consequences to the referent bears themselves. However, assigning the term "endangered species" puts bears under particular legal protections, which could prevent their being hunted, saving the lives of actual bears.

So words, concepts, and real material physical referents all influence each other in the meaning we make of this universe around us.

And that meaning that we make, and decisions based on that meaning, influence where in massage practice space we find ourselves.

 

 


Although we often think of anatomy as strictly scientific, that's not always how people use anatomical terms and concepts. Gil Hedley writes:

The superficial fascia is an organ: it is an organ of metabolism, an endocrine organ producing some 30 hormones and counting; a great lymphoid organ; a sensory organ; a sensual organ; an electrical insulator; a thermal insulator; a movement sleeve; and a great antennae... what else? Tell me!!

 

And people did tell him. Responses included:

"All is fascia."

Microtubulars of liquid light .....-:-

Information super-highway......pure communication.

It's a Gigantic "Soft Drive", information collection unit...completely unique to each host...only to exist for One Lifetime.

Non specific immune function, and groovy to to work:-)

And a information webcam

The "copper wire - like" conduction system for sub atomic vibration of photons and electrons in cell communication.

 

Hedley continues to engage in the comments, but he does not correct any of the factual errors that either he or his commenters make.

What, exactly, is this process? It's not anatomical science--most of the discussion is, at best, highly metaphorical and allegorical, and at worst, factually wrong.

Clearly, it's meeting a huge need among his commenters, though:

Yes!

Your fascia discoveries are inspiring :)

Thanks for continuing to inspire the bodywork field. Blessings!

We are amazing!

 

If it is not science that Hedley is carrying out, then what is he doing?

I think that, given the apparent unmotivated functions of self-expression evident in the original post, and the motivated functions, among others, of validation, reflected in the commenters' responses, it would be fair to say that Hedley is carrying out performance art, religious expression, or both--using terms and concepts from anatomy for those purposes.

I don't think he would object to this taxonomic classification, based on what he's said about his philosophy:

Science to me is another religion among many, whose dogmas I am attempting to shed.

 

He isn't particularly concerned about doing science for the sake of knowledge.

That's perfectly fine, as long as we're all clear about what the process is about. If it's validation, or self-expression, or performance art that you're looking for, that's exactly what you're getting, and there's nothing wrong with that. Consenting adults, caveat emptor, and all that.

If it's anatomical science you want, on the other hand, not only is this not what you're looking for, but taking it at face value will get in the way of your actual understanding of the structure and function of the body.

This is where he makes an actually misleading statement:

I can do a much better job ripping into my own stuff than that particular critic [Paul Ingraham], and recently did so in front of 600 colleagues at the fascia congress in Vancouver, and will gladly do so again to move the knowledge base forward!

 

Propagating ideas such as that the superficial fascia is an endocrine organ, or that cells communicate with each other by means of photons and electrons, without correcting those factual errors, doesn't move the knowledge base forward at all. Instead, it sends a loud message to potential colleagues in healthcare professions that we aren't interested in, or are even actively hostile to, knowledge and reality.

This matters very much on an individual level, and on a professional level as well. One of the biggest obstacles to MTs becoming part of an integrated healthcare team is our inability to distinguish pseudoscience from science, and metaphor from literal truth.

If we remedy those problems, we can share in the common knowledge base of healthcare professions, and we can participate in sending a unified message to the client/patient.

If we don't, then we can't.

It's a decision we all need to make at the individual level, and those individual decisions will determine the fate of MT as an integrative healthcare profession, a siloed alternative medicine industry, or something else altogether.

 

 


What would an examination of these questions look like from the viewpoint of anatomical science?

The first, and most inportant, distinction between science and other human activities is that--rather than just operating in the realms of words and concepts--science has to do the work of connecting claims back to actual referents in the material physical universe.

So, for our claims, we will do that work as we go along.

A commenter on a different forum asked:

Why is Gil's comment so far fetched?

 

She's quite correct--I have made the claim that Hedley's work is performance art or some other form of self-expression, rather than anatomical science, and now it's my job to connect the dots and show why my claim is correct.

For the sake of time, let's just examine one part of the statement; it's representative of the same problems in the rest of it.

"The superficial fascia is an organ: it is an organ of metabolism, an endocrine organ producing some 30 hormones and counting"

 

What is he referring to? He clarifies that later on in the comments to his post:

"Adipocytes are generally classed as connective tissue cells with endocrinal function."

 

Fair enough--he gets the details right the second time. But he doesn't go back and correct his first statement to make it right.

By saying "superficial fascia...is an endocrine organ" there, he is confusing:

  1. structure (connective tissue versus glandular epithelial tissue) with function (protein secretion), as well as structure (endocrine) with function (secretion), and
  2. identity with parts/wholes: equating all of the superficial fascia (adipose tissue + loose areolar connective tissue) with only that part of it that actually secretes proteins (adipose tissue).

 

So he's at the wrong level of abstraction when he says superficial fascia--he means adipose tissue. Sounds like a picky little detail, doesn't it? And yet, it's a symptom of a lack of true understanding about anatomy.

This lack of true understanding about anatomy is a mistake that propagates among the MT community like wildfire--the very first thing you learn on the very first day of the very first anatomy class is the four kinds of tissue, right?

Epithelial, connective, nervous, and muscle tissue, right?

And yet, all over the web, you see people selling the concept that "body tissue can carry emotional memory", and MTs buying it, as though they had never heard of the distinction between epithelial and muscle tissue and nervous tissue. Those MTs can recite the names of those tissues to pass a multiple-choice test, yet they can't put the very first thing taught in anatomy class into practice when it comes to evaluating anatomical knowledge claims.

Being careless about the distinctions between different kinds of connective tissue, and what they are structurally, versus how they function, is exactly the same kind of error.

It prevents scientific understanding and real anatomical reasoning. As I mentioned previously, Hedley has been widely quoted as saying in his video that science is just another belief system, whose dogmas he's trying to shed.

The way he talks about anatomy, it is clear that he is not approaching it as science, nor bothering to get the scientific details correct. As a direct result, it comes across more as art or another form of self-expression, which is fine, as long as people know that that's what it is, and not anatomical science.

But I don't get the sense that people actually realize it; I think they think that's anatomical science they're doing, and it's a long way from it.

The "tell"s are comments like this one:

The "copper wire - like" conduction system for sub atomic vibration of photons and electrons in cell communication.

 

The words come from science, but they way they are strung together makes no sense. This is not a scientist nor a scientifically-trained layperson talking, yet salting the sentence with sciency words is, for some reason, important to the writer.

That indicates that the writer thinks they're making scientific sense, and really has no idea what science is and isn't.

Another, shorter way, to look at it is like this: confusing connective tissue with superficial fascia with adipose tissue and saying that connective tissue is an endocrine organ is the same kind of error as saying that mammals fly.

It's true that one kind of mammal--bats--do fly. But despite that one corner case, if you say that mammals fly, you'll be wrong most of the time.

If he is saying that adipose tissue is an endocrine organ, then he's using the term wrong, because adipose tissue is not an organ.

Superficial fascia, on the other hand, is an organ, but only one of its components has an endocrine function, so again, he's using terminology wrong: it's not an endocrine organ, although one of its components has an endocrine function.

It's the part/whole confusion, "bats fly, therefore mammals fly", logical error that he is committing there.

The questioner continues:

I did miss Gil's larger comment section and I am very glad you spent the time to explain the error and confusion of superficial fascia vs endocrine function of adipose tissue, which Gil is confusing with superficial fascia. Thank you.

But I must ask.... The primary function of the heart is circulatory yet it does have an endocrine function. I understand from Anatomy Trains, Fascia is highly innervated. Could it be possible fascia has more of a role than just stabilization? Especially when it is dysfunctional?

I think the role of fascia has not been studied well enough. Just a few years ago, science told us once a brain cell dies, it is gone forever. Now we understand neurogenesis better.

 

The questioner raises excellent questions, and I am glad they did so, as it gives us an opportunity to explore these issues in more depth.

It is true that sometimes scientific knowledge changes--so what does that mean for us here and now?

We'll examine these questions one by one, to try to figure out what is going on here.

 

 


Wikipedia: Neurogenesis, occurence in adults accessed 26 July 2012

 

"Considered": meaning they had the concept of the nervous system as fixed and incapable of regeneration, and they spoke of it in those terms.

 

The first evidence of adult mammalian neurogenesis in the cerebral cortex was presented by Joseph Altman in 1962, Wikipedia: Neurogenesis, occurence in adults accessed 26 July 2012

 

Joseph Altman questioned these concepts and ways of speaking about the nervous system, and as evidence for his claims, he introduced a material physical referent: the tangible new neural cells in the actual cerebral cortex.

 

followed by a demonstration of adult neurogenesis in the dentate gyrus of the hippocampus in 1963. Wikipedia: Neurogenesis, occurence in adults accessed 26 July 2012

 

Another material physical referent presented as evidence to counter the previous concepts and words: tangible new neurons in the dentate gyrus of the hippocampus.

In 1969, Joseph Altman discovered and named the rostral migratory stream as the source of adult generated granule cell neurons in the olfactory bulb. Wikipedia: Neurogenesis, occurence in adults accessed 26 July 2012

 

Yet another material physical referent: tangible adult generated granule cell neurons in the olfactory bulb.

Up until the 1980s, the scientific community ignored these findings despite use of the most direct method of demonstrating cell proliferation in the early studies, i. e. 3H-thymidine autoradiography. Wikipedia: Neurogenesis, occurence in adults accessed 26 July 2012

 

However, Altman and others' actual evidence with its connection to a referent was ignored in favor of the prevailing concepts and words.

The neuroscience community screwed up--that's not how science is supposed to work. Eventually, it did self-correct to more represent reality, but it took too long to do so.

But it didn't totally overturn their theories--if you're quadriplegic, for example, we still don't know how to make those nerves regenerate. And there are parts of the brain where they have observed neurogenesis, and others where they didn't.

So they were partly right, and partly wrong, and they held onto their theories for too long--but like the connective tissue example, and like the flying mammals example, you need to be very clear about the details of what exactly you are talking about--exactly what kind of connective tissue, exactly what part of the superficial fascia, exactly which nerve cells, in exactly what part of the brain.

Otherwise, you fall into unsound--false--conclusions like the "mammals fly" one.

That's the error that Hedley falls into--he gives names to things, and makes up explanations, without making any attempt to validate the connection of those names and explanations to material physical referents in reality.

It's perfectly acceptable in art or other forms of self-expression to not be constrained by any connection to a material physical referent. But science requires that connection, and since Hedley doesn't supply it, it's not science that he's practicing. Nothing more and nothing less than that.

 

 


The primary function of the heart is circulatory yet it does have an endocrine function.

 

That's correct. Does that make it an endocrine organ?

To answer that, we would need to clarify what an endocrine organ (a gland) is.

An endocrine organ is composed of glandular epithelium. Are the cardiac myocytes that produce the hormones atrial natriuretic peptide (ANP) and brain natriuretic peptide (BNP) made up of glandular epithelium?

What does the answer to those questions tell us about whether the heart is an endocrine organ?

When you answer that question, then you have stepped through the process of anatomical reasoning.

And you have generated a piece of new knowledge as well--the answer to the question "are glands (endocrine organs) the only anatomical structures that produce hormones?".

You were able to do that because you maintained the difference between structure and function, and between part and whole that is absolutely necessary if you are going to figure out correct answers about new anatomical questions that you do not already know the answer to beforehand.

Hedley's descriptions don't support anatomical reasoning to correct answers, because of the way he substitutes parts for wholes, and structure for function. He can make any statement he wants, but you cannot put those statements together and use them to reason with, in the way you did here.

And sound and complete logical reasoning is absolutely necessary in anatomy, because there are so many facts that you cannot memorize all of them by rote. You have to learn enough anatomy to form a basis, and then use that basis for drawing correct conclusions as you need them.

So how do I know my definitions are 100% right, and his aren't?

First, I don't ever know anything 100%. But the way I am using anatomy, I am not only drawing on centuries of actual anatomical history, and distinctions that we can empirically detect with microscopes and other instruments (referents), but I am drawing on an integrated whole with other sciences and logic as well.

The fact that it works so well in generating new knowledge through reasoning is an indicator that this way of dividing up hormone producers between endocrine glands and things that are not endocrine glands, is more likely to be 99% right--and thus, not to change abruptly out from under us--than it is to be 60% right, and we'll have to make massive adjustments someday.

 

 


I understand from Anatomy Trains, Fascia is highly innervated. Could it be possible fascia has more of a role than just stabilization? Especially when it is dysfunctional?

 

Yes, it could be possible. You could form a hypothesis with that question, and you could test it, and you could accumulate evidence that backed up that hypothesis. And you would be carrying out science when you did that.

And when you have done that, and you have shown that your hypothesis is backed up by the evidence, then we can consider that it's part of our knowledge--how certain we are about it will depend on the evidence, but at least we trust it to some degree.|

But that only counts after it's been done. Before it's actually been done, and repeated, and other explanations for what we see have been ruled out, then it's really just marketing hype.

That can change, if the work is done to back it up. But fascia research is very preliminary right now.

Have you ever driven really fast at night, so fast that your stopping distance got ahead of where your headlights could see? That's called "overdriving your headlights".

Metaphorically, to speak of things with certainty before the work has been done to back those things up with evidence is like overdriving your headlights. It's great for ginning up enthusiasm, but you can't really use it to base anatomical reasoning on.

But it's a good question, and maybe the evidence will back it up someday. We just can't act as though we're there already, because we've just started learning so much.

 

 

 


To finish my thought I must say, Instant Ice and Kinesio Tape boggle my mind neither works directly to effect the muscle, yet tissue responds positively to them. Why do these techniques work?

 

You're right that something happens that creates a response of some type, yet the muscles are too deep for them to be directly effected.

What kinds of anatomical structure communicate both with superficial layers of skin, and with muscles as well?

Fascia is one kind of structure; can you think of any others?

That would be a very good candidate to begin looking at for answers.

 

'"What kinds of anatomical structure communicate both with superficial layers of skin, and with muscles as well?"

Sensory / Motor nerves come to mind, capillaries... As well as fascia.'

 

Good answers.

We know, from centuries of anatomy, that sensory nerves can carry pain signals, and that nerves can be blocked in various ways from carrying them, while capillaries don't carry pain signals.

Hedley says that superficial fascia is "a sensory organ", but he doesn't offer any explanation of why he says that.

It is a poetic metaphor, but it is not a fact that anatomical reasoning can be based on.

It is a similar error to the part/whole of adipose tissue/superficial fascia--as you observed, fascia is highly innervated.

Why would fascia duplicate that function itself, when it already contains tons of nerves doing that same job?

"Okay, that can explain the instant ice, but kinesio tape? Primarily effects fascia, or others thoughts...?"

 

I would say that, since:

  1. those modalities are directly contacting nerves, while the epidermis stands completely between them and the superficial fascia, blocking it from them,
  2. we know that nerves have that functionality, while there is absolutely no evidence that connective tissue does, and
  3. fascia already contains lots and lots of nerves, and there is no anatomical need for fascia to duplicate that function,

that the evidence up till now, plus our anatomical reasoning about the anatomy we know, indicates that it is much more likely that the mechanism involves the nervous system to a much greater degree than it does the fascia.

Now that we have an idea that is consistent with the anatomical evidence, we could do a literature search to see if others have investigated this question, or we could design a study of our own to test it.

That doesn't mean that nobody will ever show any interesting properties of fascia. But from what we know now, to a very strong degree of certainty, it doesn't make sense to speculate about new properties that fascia might have, until and unless the research actually shows that that is true.

 

 

 

 


It's up to you where you locate yourself in massage practice space. If you find self-expression or business to be your more natural fits, there is absolutely nothing wrong with that fact.

If you find healthcare professional to be your more natural fit, then--for the sake ultimately of your clients--you have a higher obligation than others do to get the knowledge and the facts as close to correct as you possibly can.

Anatomical science is crucial to the core of massage as a healthcare profession. If you are seeking anatomical science, then make sure that that is what you are actually getting.

There is nothing wrong with seeking other things instead of anatomical science--you just want to make sure that you are very clear on what the difference is, and that you know yourself and what you are looking for, and know for sure what you are getting.

 

Changes are coming

But for the purpose of getting information at POEM, you shouldn't see any difference. The changes will be logistic in nature, not informational.

If you read the POEM Report Card, you saw that the major challenges and issues were time/scheduling and funds. I have some work to do on improving hitting deadlines on time. As a result, you'll see more, but smaller and more manageable, Report Cards. Additionally, the development schedule has been lengthened from 3 years to 5 years, which should help to address not only the existing issues, but also to make time for the activities involved in the changes proposed below.

The contributions-only business model has brought funds to support POEM from a dedicated group of individuals and organizations who have demonstrated their commitment to high-quality validated information and evidence in massage. I will forever be grateful to them for their support at the very outset.

However, the business model originally envisioned for POEM is not sustaining it, and I am not able to continue doing it at this rate for this return.

Something has to change, and these upcoming logistic changes should make it possible for POEM to fulfill its mission and vision.


The original plan was that, if the business model at POEM proved unsustainable, that I would take it private, offering equity in the textbooks in exchange for investment. However, while the donations for POEM have not reflected that fact, the need for POEM is far greater than even we recognized when POEM's webmistress, Rosemary Chunco, and I started laying the groundwork for the site over a year ago.

POEM is all about making connections in the community of massage stakeholders.

  • There are people who want to make connections with other people in a safe place for discussing and learning about massage and related topics in an evidence-based way.

    POEM provides that safe place, through clear policies that will be enforced fairly and uniformly (although, so far, the community itself has seen to it that there has been no need for enforcement, except for one case).

  • There are people who want to make connections between what they observe in real life and what they learned in school, in order to better understand our shared natural world.

    POEM will provide educational materials for making those connections, and a community for testing out observations and asking others to explore interpretations of what it means.

    The POEM principle of "No blame, no shame" means that lifelong learners here don't ever have to worry that someone will say "You should have known....".  As long as they are committed to learning and continuing to develop professionally, no one here will ever be judged for what their education hasn't already provided them.

    Making the highly-textual worlds of research and education more accessible to people who prefer to learn visually or kinesthetically is a high priority at POEM. To this end, we've developed a conceptual drawing style, similar to mind-mapping, for representing in a more visual way the material we're covering




    and a royalty-free image repository as a source of images that teachers can use freely in their lesson plans, or MTs can use on their websites, is in development.

    Royalty-free videos are used as much as possible, both those produced at POEM and those made available freely around the Web, in order to model hands-on skills.





    Efforts to help members of the community who face special challenges with text and usability on Web pages are being explored, but have not yet been implemented. This includes different templates for blind readers, experimenting with typefaces designed to be supportive of dyslexic readers, and additional exercises and practice to aid readers who seek extra help in reading and writing English.
     

  • There are people here who want to take massage from an industry to a profession by making cultural and knowledge connections with other healthcare professions, and who want to develop new massage knowledge by connecting massage to knowledge in other scientific and social scientific domains.
    POEM will provide a model of biopsychosocial massage, dedicated massage therapy knowledge bases, and a massage ontology using state-of-the-art informatics techniques and applications for clarifying knowledge through which all of those connections can be made, strengthening our connections and credibility in the healthcare professional world.
     

The need for POEM is clear, and some of the greatest need is among students, teachers, and practitioners who feel the most isolated, because of lack of educational and community opportunities in their immediate area. Making POEM available only for-pay would create a barrier between it and the community it is intended to serve.

Because of this, I've decided to scrap the plan to take POEM private. Besides, keeping POEM on an open-access and universal basis is more consistent with my commitment to education as a human right, so it makes far more sense to keep it available, and find other income streams to support it.

I looked at, and rejected, the idea of Google Ads. Although that would have generated income, I have no control over the content. If, for example, we are discussing how the claim that ionic foot baths remove toxins from the body has been repeatedly debunked, and Google picks up on the keyword "toxins" to link to pseudoscientific articles and ads for dubious products, that undermines all the integrity, trust, and reliability that I am building here. For that reason, I decided against Google ads, and the correctness of that decision was underscored recently when I saw MTs discussing the perceived "sleaziness" of those ads on professional websites.

I've decided the best way to proceed is with multiple income streams from products and services that support the vision and mission of POEM. These include:

  • continuing education offerings on massage and related disciplines;



     
  • fund-raising dinners to support massage clinics and information for special populations;





     
  • soaps, bath bombs, and other natural, environmentally-friendly skin products that endeavor to promote fair trade with materials suppliers;



     
  • high-end chocolates that endeavor to promote fair trade with materials suppliers;




     
  • jewelry; and



     
  • stained glass.

 

This being POEM, of course, you know there will be experiential hands-on learning and enrichment activities at the site in all of those areas.

You can also expect ethics articles on how I will be navigating the ethical issues of providing information about topics in order to avoid conflicts of interest. The original plan sidestepped these issues altogether, but if I am to sell products about which the disclosure has to be cleaner than Caesar's wife, so you know I am going to turn that into posts and lessons as well.

Arianna Huffington and C. Everett Koop both stepped in it big-time when they tried to make similar transitions in their web presences. I'll chronicle how I'm avoiding their mistakes, and trying not to make any new ones of my own, as well, in the hope that that information will be useful to others striking out on their own.

What all of these changes mean is that, as a user, you should see no difference in POEM functionality. Content will always be free to anyone, whether registered or not, and registration in order to participate in community discussions or development of content will always be free of charge.

 


 

 

 

Risks and benefits to the MT of taking a client in a personal-injury case

Laura Allen has published a video at the Massage Learning Network detailing the financial risks and benefits to the MT of taking on a client involved in a personal-injury suit.

I can't embed the video here, because they share by individually emailing the video to others, but you can view the video at this link. You will need to complete a free registration in order to have access to the full content; un-registered users have access to only a preview.

Without giving away too many spoilers about it (go! watch the video for yourself!), I did provide something which Laura strongly recommends--I typed up the lien form in her words as a template for anyone who wants to use it in the way she recommends.

The credit for this goes to Laura, as I am just typing up her words from the video.


Note from RST:

Before you print this practitioner's lien out, make sure that you have the following information available, and that you have pasted the text in some kind fo document and edited the document to substitute the correct information in all [[PLACEHOLDERS]].

A [[PLACEHOLDER]] is any place in the text that you will need to put information in for your particular letter--for example, right now at the time I am writing this, I would replace [[TODAY'S DATE]] with October 28, 2011.

The text of the practitioner's lien from the video is as follows:


 

[[PRACTITIONER'S NAME]]
[[PRACTITIONER'S CONTACT INFORMATION]]
 
[[CLIENT'S NAME]]
[[CLIENT'S PERSONAL CONTACT INFORMATION]]
 
File number: [[CLIENT"S FILE NUMBER]]
 
Insurance Company: [[CLIENT'S INSURANCE COMPANY'S NAME]]
 
I, [[CLIENT'S NAME]], hereby acknowledge that I am receiving massage therapy services from [[PRACTITIONER'S NAME]], and that [[PRACTITIONER'S NAME]] is filing insurance on my behalf with [[CLIENT'S INSURANCE COMPANY'S NAME]]. 
 
I hereby acknowledge that all monies due and payable to [[PRACTITIONER'S NAME]] are my sole responsibility, and in the event that my insurance company fails to pay any part or all of the fee, I agree to pay [[PRACTITIONER'S NAME]] in full upon demand of the payment.
 
 
Client's signature: _________________________________________________________________________________
 
Dated:                 _________________________________________________________________________________
 
Witnessed by:       _________________________________________________________________________________
 

 


 

cheers, to Laura Allen!

 

 

The spirit of open access in massage: AMTA publishes educational handouts from its 2011 national convention

The timing for these links could not be any more appropriate--in the middle of both Massage Therapy Awareness Week and Open Access Week is the perfect time to call attention to these links made available by presenters at the AMTA National Convention, and published by AMTA.

Click on any of the links below to see the PDF handout from that session. These links are also permanent under the "Added Links" menu in the upper part of the POEM page.

 

 

cheers, to Margo F. Bowman, Mr. or Ms. Brown, Bruce Costello, Thomas W. Findley, Kathy Ginn, Kim Goral-Stevenson, Mr. or Ms. Hummel, Annie Morien, Kirk Nelson, Al Souma, James Waslaski, and to AMTA!

 

Next week's #massagechat: Setting financial goals

If you have a Twitter account, you're invited to join the #massagechat sessions on Sunday nights at 10 PM ET/7 PM PT. Recent sessions have focused on networking, and on what makes for good (and not-so-good) continuing education.

TweetChat (http://tweetchat.com) makes it easy to carry on the conversation at #massagechat, or you can follow it on Twitter if you prefer.

 

Next week's topic: Setting financial goals.

Foundational concepts: Worst business start-up mistakes

The following is taken from a booklet I received at a free training put on by Community Capital Development, a Seattle-area non-profit that works to help entrepreneurs find and develop funding sources for their small businesses.

The instructor, Nita Conlan, said this material was online at their site as well; I am looking for the link, and will update this post with it when I find it.

All of these steps are topics in themselves as well, and they will also become foundational concepts.

These are "The Eleven Worst Start-up Mistakes" described by Community Capital Development (CCD) in their training sessions:

  1. Rushing to market.
  2. Guessing instead of digging.
  3. Weak/wrong business plans.
  4. Targeting the wrong people.
  5. Falling in love with your idea.
  6. Ignoring the competition.
  7. Hiring someone to prepare your plan without your involvement.
  8. Undercapitalization.
  9. Shortage of cash.
  10. Incorrect sales forecasts.
  11. Failure to pay your taxes in a timely manner.

 

 

On a different note, Wikipedia serves as a wonderful resource for art for POEM, because they've already done the work of obtaining permissions, and most of their work is published under Creative Commons licenses that let readers reproduce the artwork freely.

So I use a lot of art from Wikipedia, but I have to give them extra kudos for this choice. If anything symbolizes "strategic error" more than Napoleon's attack on Moscow, I'd be hard put to say what that symbol was. It's exquisitely appropriate for representing the concept.

cheers, to Wikipedia and the author who selected this painting for the article on "error".

 

Source: http://upload.wikimedia.org/wikipedia/commons/c/cc/Napoleons_retreat_from_moscow.jpg , Napoleon's retreat from Moscow, painted by Adolph Nothen, accessed 11 October 2011

Foundational concepts: Steps in starting a business

Other MTs and allies have written good books and web posts on business; Laura Allen, Larry SwansonJulie Onofrio, and Cherie Sohnen-Moe are some names which come immediately to mind, and there are others as well. In addition to the books and services they sell, they publish information on a free-of-charge basis. As a community portal for MTs, POEM will be adding links to those open-source business-education resources as well.

The following is taken from a booklet I received at a free training put on by Community Capital Development, a Seattle-area non-profit that works to help entrepreneurs find and develop funding sources for their small businesses.

The instructor, Nita Conlan, said this material was online at their site as well; I am looking for the link, and will update this post with it when I find it.

All of these steps are topics in themselves as well, and they will also become foundational concepts.

Viewing the overall process of starting a business, these are the steps described by Community Capital Development (CCD) in their training sessions, with my comments in parentheses:

  1.  Plan your business.
    (In "The Eleven Worst Startup Mistakes", also provided by CCD in that same training, "weak/wrong business plans" was one of those mistakes. The instructor, Nita, emphasized the vital importance of making a strong and solid business plan before seeking financing.)
     
  2. Choose a structure (sole proprietorship, corporation, LLC).
    (The information you need for making this choice was not provided at the training, as that is a full session or more in itself. I'll look for links to what others have written on this, and provide those links as I find them.)
     
  3. Choose a name that is unique. Do your research.
    * United States Patent and Trademark Office (trademarks) -- http://www.uspto.gov
    * Secretary of State -- http://www.secstate.wa.gov/corps/search.aspx (corporations and LLCs)
    * Department of Revenue database -- http://dor.wa.gov/content/doingbusiness/registermybusiness/brd (sole proprietorships)
    * WA State Department of Licensing -- https://fortress.wa.gov/dol/dolprod/bpdLicenseQuery/
    (The very first resource is a federal-level office; the others are state-level, and are specific to Washington state. If you live in a different US state, there are probably corresponding state-level offices and databases for your state as well; try using Google to find them.)
     
  4. File your formation papers (corporations and LLCs) with the Secretary of State and/or obtain your WA State Business License -- UBI number.
    (Again, although this is Washington-state specific information, other US states have a similar process for obtaining state and local business licenses.)
     
  5. If a corporation, LLC, or a sole proprietorship with employees, obtain your federal FEIN: http://www.irs.gov/businesses/small/article/0,,id=98350,00.html
    (I corrected this URL, as the one on the handout led to a broken link.)
     
  6. Obtain city business license and make sure that any professional licenses or other types of required licenses are current.
    (This information about which licenses are required will also be specific to your state or region.)
     
  7. Open your business bank account.
     
  8. WA State Employment Security Department -- all types of assistance, including required posters, etc. http://www.esd.wa.gov/hireanemployee/index.php
    (Other states also have agencies that perform similar functions regarding employment security.)
     
  9. WA State Department of Labor & Industries (worker's comp) -- http://www.lni.wa.gov/ClaimsIns/Insurance/Learn/default.asp
    (Other states also have agencies that perform similar functions regarding workers' compensation and similar labor and industries issues.)
     
  10. Other permits/requirements: city, environmental, hazardous chemicals, building and zoning codes, etc.
    (This information about which permits are required will also be specific to your state or region.)

 

Source: http://upload.wikimedia.org/wikipedia/commons/b/b8/Innovator.jpg accessed 11 October 2011

Laura Allen reports on the Form 990s she reads

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In her continuing series on "The Financial Health of Our Organizations", Laura Allen reviews the publicly-disclosed information submitted by major massage non-profit organizations on their tax forms, and presents her findings on what that information means to massage community stakeholders.

She explains the series in this way:

Author’s note: This is the third year that I have reported on the financial state of the non-profit organizations of the massage therapy profession. The information I use to write these is obtained from www.guidestar.org, which is a clearinghouse of information on non-profits. If a non-profit does not provide their own Form 990 filing to Guidestar, it will be provided by the IRS, providing the organization meets the obligation of public disclosure. I am not an accountant or a financial expert. I merely offer this series as a source of information.

 

Click here to read her latest assessment, and while you're at her blog, check out previous posts in the series as well. She provides very useful information about what the figures show for the future ability of organizations to provide services to the field according to their missions.

Another point I want you to take away from this is that--while, like Laura, you are probably not an accountant or financial expert--there are still important things that a non-specialist can learn to read from financial reports that will give general indicators of the organization's history and health. In that way, she not only provides the information itself, but provides a role model for learning as well.

If you want to, and are willing to spend the time on it, you, too can learn to read these reports at the level that Laura is reading and reporting on them.

 

References

[1] http://lauraallenmt.com/blog/2011/09/04/the-financial-health-of-our-organizations-ncbtmb-2/ accessed 4 September 2011

 

Business mentoring: experienced practitioners share what they have learned

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Linda Roisum has started a video/blog project so that experienced MTs can pass on their hard-won experience to students and MTs just starting out. The project takes the form of naming three things that--if you knew then what you know now--you would have done differently back then.

Here's her introduction to the project [1]:

 

and she's also given a forum to Allissa Haines to share what she's learned as well [2].

Make sure to bookmark the project at Linda's site or add it to your feed, so that you can stay up-to-date as more stories from more mentors are added to the project!

 

Update: Commenter Lee Kalpin shares the following:

One thing I would do if I could start over, is to number my receipts from #1 and keep going. I would love to know how many clients I have treated in 27 years!

 

References

[1http://prosperousmassagepractice.com/2011/08/if-i-could-start-over-today/

[2] http://prosperousmassagepractice.com/2011/09/start-over-allissa-haines/

 
 
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